![]() Indeed, it’s easy to brighten a poolside with carefully selected towels, for there are so many styles and colors available. How much color and happiness they added to the poolside setting. The towels sported two patterns – one of striped in melon and white and the other, a tropical flowering print featuring melon-hued hibiscus, banana leaves and yellow tropical flowers on an aqua-blue ground. I’ll wrap this up with a great ad from Hoover:Ĭheck out for MANY more examples of some of the best Guerrilla Marketing out there!Īll photos in this post are from CreativeGuerillaMarketing.Recently, while visiting a Palm Beach home for a quick swim, I noticed that the host and hostess had a straw basket of beautiful towels awaiting poolside for guests to use as chaise covers or for drying off. Companies wrack their brains in an attempt to be creative and daring, ingenious and new. Yet, their campaign was cheap, simple, employed others’ advertisements and was genius: The wildly successful, “do they ever wear shirts?” franchise, “Twilight” has brought in many millions of dollars. While many ads revolve around scaring or shocking people into action, most Guerilla Marketing campaigns revolve around products, services or entertainment. Let us not forget this doozy, put out by a life insurance company: More “shock people to action” advertising comes in the form of pick pockets (this is one of my most favorite campaigns): ![]() From ketchup packets that portray a young child’s leg being blown off in a rather bloody fashion by a landmine, to PETA’s dead chick in a meat wrapper labeled like beef, to this ingenious bit of “bring it too close for comfort” marketing: Topping my list of favorites are the shock value campaigns, usually from UNICEF, the Red Cross, PETA, Greenpeace and the like. And yes, I have developed some favorites. American Red Cross.”Īs a marketing dude that will need to be putting Guerrilla Marketing to work for Oneupweb very soon, I have seen thousands of examples of great campaigns. It is the drowned child in the pool that turns out to be a 3D sticker that, upon closer inspection, states “Know what to do. It is the full size car balanced precariously in a shopping cart in the middle of the mall during the Christmas shopping season. ![]() In its more creative form, it is the flash mob that crowds around a statue, each member intently reading the same magazine. In its simplest incarnation, it is the brochure that you receive from Bed Bath & Beyond in your mailbox once per week or so. Thus is the explanation of my new found love of Guerrilla Marketing. So, as it is my only Draper-esque quality, you can understand why creativity, in all of its many forms, is a true passion of mine. My creativity has earned me praise, scorn and it has saved my life (literally) on a handful of occasions. And I am oftentimes more of a feminist than the feminists are. I don’t smoke, drinking makes me stupid-not charming. Well, I have no hair, my cocky smirk is more of a “is that guy having a stroke?” smirk. He’d also add, adoring broads who don’t know anything about “sexual harassment,” and loads of creativity. Don Draper will tell you that if you wish to survive in marketing, you need a few things: Great hair, a cocky smirk, a ready supply of cigarettes and brandy.
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